TV is an example of advertising media. Image credit zopper.com

TV is an example of advertising media. Image credit zopper.com

ZIMSEC O Level Commerce notes: Advertising: Television

  • Produces both sound and vision
  • Provides wide (usually national) coverage
  • Advertising on colour Television is atractive and has greater impact on the audience.
  • Advertisements can be repeated.
  • Detailed information about the products can be given.
  • Demonstrations are possible and results of using the products can be shown.
  • It is possible to advertise in different languages.
  • Specific audiences can be targeted.
  • It can be used to reach the illiterate and the deaf.

To access more topics go to the Commerce Notes page.

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