ZIMSEC O Level Commerce notes: Advertising: Television
- Produces both sound and vision
- Provides wide (usually national) coverage
- Advertising on colour Television is atractive and has greater impact on the audience.
- Advertisements can be repeated.
- Detailed information about the products can be given.
- Demonstrations are possible and results of using the products can be shown.
- It is possible to advertise in different languages.
- Specific audiences can be targeted.
- It can be used to reach the illiterate and the deaf.
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