A newspaper vendor in Harare. Image credit techzim.co.zw

A newspaper vendor in Harare. Image credit techzim.co.zw

ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

  • Advertisements can be paced in daily, weekly or monthly newspapers.
  • They provide wide coverage.
  • They can be passed on to others for readership.
  • Can be timed or placed in various e.g. daily or weekly newspapers.
  • Advertisements can be very detailed.
  • Advertisements can be in colour for greater impact.
  • Provides a written permanent record.
  • Advertisements can be placed in different languages.
  • They cater for selected groups e.g. regional newspapers.
  • It is usually cheap to advertise in newspapers.

To access more topics go to the Commerce Notes page.


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