ZIMSEC O Level Commerce Notes:  Communication: Effective Communication

  • We have already looked at the basics of the communication process here
  • As mentioned in that introduction communication occurs between a sender and receiver
  • We have also looked at the importance of communication to commerce and businesses here
  • For communication to be useful it has to be effective
  • Communication is said to be effective when it is received and understood in the way the sender intended
  • That means that the receiver receives the exact information that the sender wanted them to receive without distortions
  • Effective communication is essential as it enables businesses to achieve their goals
  • Without communication there would simply be no business or commerce to talk of
  • Communication allows businesses to define and communicate goals to employees
  • Effective communication is an integral part of every business:
    • Helps the business to recruit, screen, interview, induct, train and retrench employees
    • Helps the business in market and marketing research
    • Helps with the Research and Development process
    • Is essential during the Value Engineering process
    • Helps to market and sell its products
    • Helps the business with its corporate social responsibility
    • Helps the business mould and shape its public image
    • It helps the business when contacting its suppliers
  • Effective communication is so important a business’s ability to achieve its goals will be severely harmed if there is a breakdown in communication.
  • Without communication business will stop to exist

To access more topics go to the Commerce Notes page


Quick NetOne, Telecel, Africom, And Econet Airtime Recharge

If anything goes wrong, chat with us using the chat feature at the bottom right of this screen