Commerce: Effective Communication

• We have already looked at the basics of the communication process here
• As mentioned in that introduction communication occurs between a sender and receiver
• We have also looked at the importance of communication to commerce and businesses here
• For communication to be useful it has to be effective
• Communication is said to be effective when it is received and understood in the way the sender intended
• That means that the receiver receives the exact information that the sender wanted them to receive without distortions
• Effective communication is essential as it enables businesses to achieve their goals
• Without communication there would simply be no business or commerce to talk of
• Communication allows businesses to define and communicate goals to employees
• Effective communication is an integral part of every business:
  • Helps the business to recruit, screen, interview, induct, train and retrench employees
  • Helps the business in market and marketing research
  • Helps with the Research and Development process
  • Is essential during the Value Engineering process
  • Helps to market and sell its products
  • Helps the business with its corporate social responsibility
  • Helps the business mould and shape its public image
  • It helps the business when contacting its suppliers
• Effective communication is so important a business’s ability to achieve its goals will be severely harmed if there is a breakdown in communication.
• Without communication business will stop to exist

To access more topics go to the Commerce Notes page