Code of advertising practice

Code of advertising practice

Its importance

• It establishes basic standards of advertising.
• It ensures that advertisements are:
• legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
• Ethical i.e. are they realistic and do they adhere to the norms of society e.g. racists advertisements are not allowed.
• Moral ie. Advertisements must be according to the values of society e.g. they cannot promote adulterous relationships.
• Not misleading i.e. they do not contain untrue statements e.g. “These herbs cure everything including cancer.”
• decent i.e. they do not show indecent or naked people.
• Truthful i.e. they do not make any untruthful assertions about the product or other competing products.
• It guards against disparaging advertising i.e. when advertisers make negative assertions against other products.
• It ensures there is fair competition among producers.

To access more topics go to the Commerce Notes page.