Advantages and Disadvantages of Primary Research

• Primary research has a number of advantages and disadvantages

Advantages of Primary Research

• It is up to date
• Produces high quality which the business can control and
• It provides relevant information to the issue being researched at that particular moment
• The business can control coverage of research
• It is easy to understand and interpret as it pertains to the issue being researched
• The business can control and choose its desired research methodology
• It can be kept private by the company thus giving it an edge of its rivals and competitors

Disadvantages of Secondary Research

• It can be and usually is expensive to carry out especially when compared to desk research
• Can result in duplication of effort
• It takes time collect the data which is not readily available i.e. time consuming
• There are usually constraints to the number of methodologies that can be used
• Can result in misleading information if it is not properly carried out
• Can receive misleading information
• Is not always feasible

To access more topics go to the O Level Business Notes