Wholesale shop. Image credit fool.com

Wholesale shop. Image credit fool.com

ZIMSEC O Level Commerce Notes: Wholesale Trade: Traditional/General Wholesalers

Traditional or General wholesalers.

  • These wholesalers:
  • Provide a wide range of merchandise or goods.
  • Store goods.
  • Pay cash to manufacturers (finance the manufacturers)
  • Sell on credit to retailers.
  • Provide transport to retailers.
  • Employ sales representatives.
  • Provide information and advice to retailers on goods.
  • Bear risks.
  • Even out supply of goods.
  • Steady prices for consumers.

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