Traditional/General Wholesalers

Traditional or General wholesalers.

• These wholesalers:
• Provide a wide range of merchandise or goods.
• Store goods.
• Pay cash to manufacturers (finance the manufacturers)
• Sell on credit to retailers.
• Provide transport to retailers.
• Employ sales representatives.
• Provide information and advice to retailers on goods.
• Bear risks.
• Even out supply of goods.
• Steady prices for consumers.

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