Packaging. Image credit tablet-news.net

Packaging. Image credit tablet-news.net

ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

  • Branding goods makes them easier to identify.
  • Because goods are given names or trademarks that distinguish them from each other.
  • Branding makes goods attractive to consumers.
  • Goods basically advertise themselves when they are branded especially when a premium branding is involved e.g. Nike

HOW PRE-PACKAGING HAS INFLUENCED ADVERTISING?

  • Advertisements can be written on the package of the goods.
  • Packaging can be made colourful or transparent in order to attract customers.
  • Marks or labels can be shown on goods.
  • Goods can be put on display in their packages.
  • Goods are judged by appearance rather than quality.

To access more topics go to the Commerce Notes page.

- See latest Zimbabwe grocery prices -

Deals

SEE LATEST SUPERMARKET PRICES, SHOP FOR GROCERIES VIA WHATSAPP
SEE PRICES & NEWS
We publish the latest grocery prices from Zimbabwean supermarkets. We also deliver groceries online