The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

• Branding goods makes them easier to identify.
• Because goods are given names or trademarks that distinguish them from each other.
• Branding makes goods attractive to consumers.
• Goods basically advertise themselves when they are branded especially when a premium branding is involved e.g. Nike

HOW PRE-PACKAGING HAS INFLUENCED ADVERTISING?

• Advertisements can be written on the package of the goods.
• Packaging can be made colourful or transparent in order to attract customers.
• Marks or labels can be shown on goods.
• Goods can be put on display in their packages.
• Goods are judged by appearance rather than quality.

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