advertising Archives - Free ZIMSEC & Cambridge Revision Notes

Other advertising media

By garikaib|2025-02-12T09:08:14+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

These cover window displays and other displays within the shops themselves.
Are aimed at customers who wlk in and out of the shop.
The displays are meant to encourage […]

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The influence of prepackaging and branding on advertising

By garikaib|2025-02-12T09:08:54+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

Branding goods makes them easier to identify.
Because goods are given names or trademarks that distinguish them from each other.
Branding makes goods attractive to consumers.
Goods basically advertise themselves […]

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Disadvantages of Advertising

By garikaib|2025-02-12T09:13:16+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

A cadbury Advertisement. Image credit jtresca.com ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

It leads to overspending
It leads to impulse buying
It leads to higher prices if advertising campaign is unsuccessful.
Advertised goods may be harmful.
Some advertisements may be false, […]

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Code of advertising practice

By garikaib|2025-02-12T09:13:51+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

ethics-min Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

It establishes basic standards of advertising.
It ensures that advertisements are:
legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
Ethical i.e. are they realistic and do they adhere […]

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Advertising techniques

By garikaib|2025-02-12T09:14:00+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Romantic Wine advertisement. Image credit forwallpaper.com ZIMSEC O Level Commerce Notes: Advertising: Techniques used in advertising

Techniques used in advertising

In order to make advertising more effective and appealing to consumers various techniques are employed including:
Ambition-This is when a successful person is sued to advertise the […]

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Introduction, Purpose and importance of Advertising

By garikaib|2025-02-12T08:56:16+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Econet Advert. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Introduction, Purpose and importance of Advertising

Advertising

It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

It informs consumers about the following:
The prices of various goods […]

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Advertising agencies

By garikaib|2025-02-12T09:01:28+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit su.edu. ZIMSEC O Level Commerce Notes: Advertising: Advertising agencies

Many business organisations hire outside advertising agencies.
Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
A lot of business organisations cannot afford to have their own full time advertising […]

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Radio Media

By garikaib|2025-02-12T09:02:53+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

Provides sound
Has a personal impact on people’s emotions
Has a wide (usually national) coverage.
Advertisements can be repeated and timed.
The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]

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Television Media

By garikaib|2025-02-12T09:03:36+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

Produces both sound and vision
Provides wide (usually national) coverage
Advertising on colour Television is atractive and has greater impact on the audience.
Advertisements can be repeated.
Detailed information […]

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