July 2015

Advertising techniques

By |2022-09-15T12:43:12+02:00July 9th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Romantic Wine advertisement. Image credit forwallpaper.com

Romantic Wine advertisement. Image credit forwallpaper.com ZIMSEC O Level Commerce Notes: Advertising: Techniques used in advertising

Techniques used in advertising

  • In order to make advertising more effective and appealing to consumers various techniques are employed including:
  • Ambition-This is when a successful person is sued to advertise the […]

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Code of advertising practice

By |2022-09-15T12:43:12+02:00July 9th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

ethics-min

Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

  • It establishes basic standards of advertising.
  • It ensures that advertisements are:
  • legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
  • Ethical i.e. are they realistic and do they adhere […]

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Disadvantages of Advertising

By |2022-09-15T12:43:13+02:00July 9th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

A cadbury Advertisement. Image credit jtresca.com

A cadbury Advertisement. Image credit jtresca.com ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

  • It leads to overspending
  • It leads to impulse buying
  • It leads to higher prices if advertising campaign is unsuccessful.
  • Advertised goods may be harmful.
  • Some advertisements may be false, […]

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The influence of prepackaging and branding on advertising

By |2022-09-15T12:43:14+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Packaging. Image credit tablet-news.net

Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

  • Branding goods makes them easier to identify.
  • Because goods are given names or trademarks that distinguish them from each other.
  • Branding makes goods attractive to consumers.
  • Goods basically advertise themselves […]

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Other advertising media

By |2022-09-15T12:43:14+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net

Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

  • These cover window displays and other displays within the shops themselves.
  • Are aimed at customers who wlk in and out of the shop.
  • The displays are meant to encourage […]

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Advertising media: Flyers/Leaflets and Direct Mail

By |2022-09-15T12:43:15+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw ZIMSEC O Level Commerce notes: Advertising: Advertising media: Fliers/Leaflets

Leaflets

  • Are cheap and easy to produce.
  • Have low distribution costs
  • May not reach […]

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Advertising media: Posters

By |2022-09-15T12:43:15+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

ZIMSEC O Level Commerce Notes: Advertising: Advertising media: Posters

Posters

  • They give a vivid impression for the show, match or event.
  • Can be used to target potential consumers e.g. a music show in a certain suburb might be advertised by placing posters on walls and installations around that suburb.
  • May be used for captive audiences for example in halls, buses […]

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Advertising media: Trade Journals

By |2022-09-15T12:43:16+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

PC Gamer magazine. Image credit videogamerater.com

PC Gamer magazine. Image credit videogamerater.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media: Trade Journals

Trade Journals

  • Are used to advertise specialised products for example computers, farming equipment etc.
  • Advertisements are usually in great detail and
  • may included technical details about the product.
  • My have colourful pictures for […]

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Advertising Media:Magazines

By |2022-09-15T12:43:16+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Magazine stand. Image credit blogspot.com

Magazine stand. Image credit blogspot.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines

Magazines

  • Advertisements in magazines may be:
  • In colour for greater impact.
  • Detailed.
  • Repeated if necessary.
  • Of high quality production.
  • Passed on to other readers
  • Made to cater for selected audiences.
  • The cost per each exposure is very low.
  • They provide a wide […]

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Newspaper media

By |2022-09-15T12:43:16+02:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw

A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

  • Advertisements can be paced in daily, weekly or monthly newspapers.
  • They provide wide coverage.
  • They can be passed on to others for readership.
  • Can be timed or placed in various […]

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