January 2023

Code of advertising practice

By |2022-09-15T12:43:12+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

ethics-min Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

  • It establishes basic standards of advertising.
  • It ensures that advertisements are:
  • legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
  • Ethical i.e. are they realistic and do they adhere […]
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Advertising techniques

By |2022-09-15T12:43:12+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Romantic Wine advertisement. Image credit forwallpaper.com Romantic Wine advertisement. Image credit forwallpaper.com ZIMSEC O Level Commerce Notes: Advertising: Techniques used in advertising

Techniques used in advertising

  • In order to make advertising more effective and appealing to consumers various techniques are employed including:
  • Ambition-This is when a successful person is sued to advertise the […]
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Introduction, Purpose and importance of Advertising

By |2022-09-15T12:43:20+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Econet Advert. Image credit techzim.co.zw Econet Advert. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Introduction, Purpose and importance of Advertising

Advertising

  • It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

  • It informs consumers about the following:
  • The prices of various goods […]
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Advertising agencies

By |2022-09-15T12:43:18+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit su.edu. Image credit su.edu. ZIMSEC O Level Commerce Notes: Advertising: Advertising agencies

  • Many business organisations hire outside advertising agencies.
  • Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
  • A lot of business organisations cannot afford to have their own full time advertising […]
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Radio Media

By |2022-09-15T12:43:17+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

 

Radio. Image credit sony.com Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]
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Television Media

By |2022-09-15T12:43:17+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

  • Produces both sound and vision
  • Provides wide (usually national) coverage
  • Advertising on colour Television is atractive and has greater impact on the audience.
  • Advertisements can be repeated.
  • Detailed information […]
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Newspaper media

By |2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

  • Advertisements can be paced in daily, weekly or monthly newspapers.
  • They provide wide coverage.
  • They can be passed on to others for readership.
  • Can be timed or placed in various […]
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Advertising Media:Magazines

By |2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Magazine stand. Image credit blogspot.com Magazine stand. Image credit blogspot.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines

Magazines

  • Advertisements in magazines may be:
  • In colour for greater impact.
  • Detailed.
  • Repeated if necessary.
  • Of high quality production.
  • Passed on to other readers
  • Made to cater for selected audiences.
  • The cost per each exposure is very low.
  • They provide a wide […]
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Advertising media: Trade Journals

By |2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

PC Gamer magazine. Image credit videogamerater.com PC Gamer magazine. Image credit videogamerater.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media: Trade Journals

Trade Journals

  • Are used to advertise specialised products for example computers, farming equipment etc.
  • Advertisements are usually in great detail and
  • may included technical details about the product.
  • My have colourful pictures for […]
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Advertising media: Posters

By |2022-09-15T12:43:15+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

ZIMSEC O Level Commerce Notes: Advertising: Advertising media: Posters

Posters

  • They give a vivid impression for the show, match or event.
  • Can be used to target potential consumers e.g. a music show in a certain suburb might be advertised by placing posters on walls and installations around that suburb.
  • May be used for captive audiences for example in halls, buses […]
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