advertising Archives - Free ZIMSEC & Cambridge Revision Notes

Television Media

By garikaib|2025-02-12T09:03:36+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

Produces both sound and vision
Provides wide (usually national) coverage
Advertising on colour Television is atractive and has greater impact on the audience.
Advertisements can be repeated.
Detailed information […]

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Newspaper media

By garikaib|2025-02-12T09:04:22+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

Advertisements can be paced in daily, weekly or monthly newspapers.
They provide wide coverage.
They can be passed on to others for readership.
Can be timed or placed in various […]

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Advertising Media:Magazines

By garikaib|2025-02-12T09:05:20+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Magazine stand. Image credit blogspot.com Magazine stand. Image credit blogspot.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines

Magazines

Advertisements in magazines may be:
In colour for greater impact.
Detailed.
Repeated if necessary.
Of high quality production.
Passed on to other readers
Made to cater for selected audiences.
The cost per each exposure is very low.
They provide a wide […]

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Advertising media: Trade Journals

By garikaib|2025-02-12T09:06:01+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

PC Gamer magazine. Image credit videogamerater.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media: Trade Journals

Trade Journals

Are used to advertise specialised products for example computers, farming equipment etc.
Advertisements are usually in great detail and
may included technical details about the product.
My have colourful pictures for […]

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Advertising media: Posters
Gallery
Advertising media: Posters

Notes, O Level Commerce Notes, Ordinary Level Notes

Advertising media: Posters

By garikaib|2025-02-12T09:06:34+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

ZIMSEC O Level Commerce Notes: Advertising: Advertising media: Posters

Posters

They give a vivid impression for the show, match or event.
Can be used to target potential consumers e.g. a music show in a certain suburb might be advertised by placing posters on walls and installations around that suburb.
May be used for captive audiences for example in halls, buses […]

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Advertising media: Flyers/Leaflets and Direct Mail

By garikaib|2025-02-12T09:07:25+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw ZIMSEC O Level Commerce notes: Advertising: Advertising media: Fliers/Leaflets

Leaflets

Are cheap and easy to produce.
Have low distribution costs
May not reach […]

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Other advertising media

By garikaib|2025-02-12T09:08:14+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

These cover window displays and other displays within the shops themselves.
Are aimed at customers who wlk in and out of the shop.
The displays are meant to encourage […]

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The influence of prepackaging and branding on advertising

By garikaib|2025-02-12T09:08:54+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

Branding goods makes them easier to identify.
Because goods are given names or trademarks that distinguish them from each other.
Branding makes goods attractive to consumers.
Goods basically advertise themselves […]

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Disadvantages of Advertising

By garikaib|2025-02-12T09:13:16+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

A cadbury Advertisement. Image credit jtresca.com ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

It leads to overspending
It leads to impulse buying
It leads to higher prices if advertising campaign is unsuccessful.
Advertised goods may be harmful.
Some advertisements may be false, […]

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Code of advertising practice

By garikaib|2025-02-12T09:13:51+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

ethics-min Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

It establishes basic standards of advertising.
It ensures that advertisements are:
legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
Ethical i.e. are they realistic and do they adhere […]

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February 2025