advertising Archives - Free ZIMSEC & Cambridge Revision Notes

Introduction, Purpose and importance of Advertising

By garikaib|2022-09-15T12:43:20+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Econet Advert. Image credit techzim.co.zw

Econet Advert. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Introduction, Purpose and importance of Advertising

Advertising

It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

It informs consumers about the following:
The prices of various goods […]
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Advertising agencies

By garikaib|2022-09-15T12:43:18+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit su.edu.

Image credit su.edu. ZIMSEC O Level Commerce Notes: Advertising: Advertising agencies

Many business organisations hire outside advertising agencies.
Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
A lot of business organisations cannot afford to have their own full time advertising […]
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Radio Media

By garikaib|2022-09-15T12:43:17+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Radio. Image credit sony.com

Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

Provides sound
Has a personal impact on people’s emotions
Has a wide (usually national) coverage.
Advertisements can be repeated and timed.
The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]
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Television Media

By garikaib|2022-09-15T12:43:17+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com

TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

Produces both sound and vision
Provides wide (usually national) coverage
Advertising on colour Television is atractive and has greater impact on the audience.
Advertisements can be repeated.
Detailed information […]
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Newspaper media

By garikaib|2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw

A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

Advertisements can be paced in daily, weekly or monthly newspapers.
They provide wide coverage.
They can be passed on to others for readership.
Can be timed or placed in various […]
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Advertising Media:Magazines

By garikaib|2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Magazine stand. Image credit blogspot.com

Magazine stand. Image credit blogspot.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines

Magazines

Advertisements in magazines may be:
In colour for greater impact.
Detailed.
Repeated if necessary.
Of high quality production.
Passed on to other readers
Made to cater for selected audiences.
The cost per each exposure is very low.
They provide a wide […]
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Advertising media: Trade Journals

By garikaib|2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

PC Gamer magazine. Image credit videogamerater.com

PC Gamer magazine. Image credit videogamerater.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media: Trade Journals

Trade Journals

Are used to advertise specialised products for example computers, farming equipment etc.
Advertisements are usually in great detail and
may included technical details about the product.
My have colourful pictures for […]
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Advertising media: Posters
Gallery
Advertising media: Posters

Notes, O Level Commerce Notes, Ordinary Level Notes

Advertising media: Posters

By garikaib|2022-09-15T12:43:15+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

ZIMSEC O Level Commerce Notes: Advertising: Advertising media: Posters

Posters

They give a vivid impression for the show, match or event.
Can be used to target potential consumers e.g. a music show in a certain suburb might be advertised by placing posters on walls and installations around that suburb.
May be used for captive audiences for example in halls, buses […]
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Advertising media: Flyers/Leaflets and Direct Mail

By garikaib|2022-09-15T12:43:15+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw ZIMSEC O Level Commerce notes: Advertising: Advertising media: Fliers/Leaflets

Leaflets

Are cheap and easy to produce.
Have low distribution costs
May not reach […]
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Other advertising media

By garikaib|2022-09-15T12:43:14+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net

Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

These cover window displays and other displays within the shops themselves.
Are aimed at customers who wlk in and out of the shop.
The displays are meant to encourage […]
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January 2023

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