January 2023

The influence of prepackaging and branding on advertising

By |2022-09-15T12:43:14+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Packaging. Image credit tablet-news.net Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

  • Branding goods makes them easier to identify.
  • Because goods are given names or trademarks that distinguish them from each other.
  • Branding makes goods attractive to consumers.
  • Goods basically advertise themselves […]
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Disadvantages of Advertising

By |2022-09-15T12:43:13+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

A cadbury Advertisement. Image credit jtresca.com A cadbury Advertisement. Image credit jtresca.com ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

  • It leads to overspending
  • It leads to impulse buying
  • It leads to higher prices if advertising campaign is unsuccessful.
  • Advertised goods may be harmful.
  • Some advertisements may be false, […]
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Code of advertising practice

By |2022-09-15T12:43:12+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

ethics-min Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

  • It establishes basic standards of advertising.
  • It ensures that advertisements are:
  • legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
  • Ethical i.e. are they realistic and do they adhere […]
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Advertising techniques

By |2022-09-15T12:43:12+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Romantic Wine advertisement. Image credit forwallpaper.com Romantic Wine advertisement. Image credit forwallpaper.com ZIMSEC O Level Commerce Notes: Advertising: Techniques used in advertising

Techniques used in advertising

  • In order to make advertising more effective and appealing to consumers various techniques are employed including:
  • Ambition-This is when a successful person is sued to advertise the […]
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