advertising

Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

• Branding goods makes them easier to identify.
• Because goods are given names or trademarks that distinguish them from each other.
• Branding makes goods attractive to consumers.
• Goods basically advertise themselves […]
  

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Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

• It establishes basic standards of advertising.
• It ensures that advertisements are:
• legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
• Ethical i.e. are they realistic and do they adhere […]
  

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