January 2023

Advertising agencies

By |2022-09-15T12:43:18+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit su.edu. Image credit su.edu. ZIMSEC O Level Commerce Notes: Advertising: Advertising agencies

  • Many business organisations hire outside advertising agencies.
  • Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
  • A lot of business organisations cannot afford to have their own full time advertising […]
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Radio Media

By |2022-09-15T12:43:17+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

 

Radio. Image credit sony.com Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]
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Television Media

By |2022-09-15T12:43:17+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

  • Produces both sound and vision
  • Provides wide (usually national) coverage
  • Advertising on colour Television is atractive and has greater impact on the audience.
  • Advertisements can be repeated.
  • Detailed information […]
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Newspaper media

By |2022-09-15T12:43:16+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

  • Advertisements can be paced in daily, weekly or monthly newspapers.
  • They provide wide coverage.
  • They can be passed on to others for readership.
  • Can be timed or placed in various […]
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