Magazine stand. Image credit

Magazine stand. Image credit

ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines


  • Advertisements in magazines may be:
  • In colour for greater impact.
  • Detailed.
  • Repeated if necessary.
  • Of high quality production.
  • Passed on to other readers
  • Made to cater for selected audiences.
  • The cost per each exposure is very low.
  • They provide a wide coverage and less wasteful circulations.
  • Provide a written record.

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