ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines
- Advertisements in magazines may be:
- In colour for greater impact.
- Repeated if necessary.
- Of high quality production.
- Passed on to other readers
- Made to cater for selected audiences.
- The cost per each exposure is very low.
- They provide a wide coverage and less wasteful circulations.
- Provide a written record.
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