Econet Advert. Image credit

Econet Advert. Image credit

ZIMSEC O Level Commerce Notes: Advertising: Introduction, Purpose and importance of Advertising


  • It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

  • It informs consumers about the following:
  • The prices of various goods and services.
  • When new goods and services are available.
  • About where to get goods and services.
  • About how to use the goods and services.
  • About changes in goods and services.
  • About the variety of goods and services available.
  • About any promotions and sales taking place.
  • About the terms of delivery and payment.
  • About job vacancies.
  • About any events taking place.

Purpose/Importance of advertising to producers

  • Attracts customers
  • Increases sales.
  • Maintains sales.
  • Reminds customers about existing goods and services.
  • Educates consumers on health and safety issues.
  • Fights competition.
  • Improves the company/business’s image.
  • Can be used to counter bad publicity.

To access more topics go to the Commerce Notes page.