PC Gamer magazine. Image credit videogamerater.com

PC Gamer magazine. Image credit videogamerater.com

ZIMSEC O Level Commerce Notes: Advertising: Advertising Media: Trade Journals

Trade Journals

  • Are used to advertise specialised products for example computers, farming equipment etc.
  • Advertisements are usually in great detail and
  • may included technical details about the product.
  • My have colourful pictures for greater impact.
  • They afford selective coverage.
  • Advertisements can be repeated for greater impac.
  • They provide a record of the advertisements.
  • Advertisements lasts longer.
  • Examples of Trade Journals include PCmagazine.

To access more topics go to the Commerce Notes page.

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