Radio. Image credit

Radio. Image credit

ZIMSEC O Level Commerce Notes: Advertising: Radio


  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal to the target audience e.g. men during football matches.
  • The message is transmitted quickly.
  • The advertisement can be made in different languages.
  • It can be used to access the blind and those who are illiterate.

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