Romantic Wine advertisement. Image credit

Romantic Wine advertisement. Image credit

ZIMSEC O Level Commerce Notes: Advertising: Techniques used in advertising

Techniques used in advertising

  • In order to make advertising more effective and appealing to consumers various techniques are employed including:
  • Ambition-This is when a successful person is sued to advertise the product for example a celebrity like Oliver Mtukudzi.
  • Romance-The technique tries to connect the use of product to success with the opposite sex. This is employed with products like jewellery and perfumes.
  • Comedy-this is when comedians are used to advertise a product in order to amuse the audience.
  • Social acceptance-when the advertisement implies that the use of the product will result in the user being elevated on the social ladder.
  • Personal appeal-Celebrities are used to endorse and recommend the product e.g. Soccer stars like Lionel Messi.
  • Desire for easy life-is used when selling labour saving devices such as vacuum cleaners.

To access more topics go to the Commerce Notes page.

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