February 2025

Introduction, Purpose and importance of Advertising

By |2025-02-12T08:56:16+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Econet Advert. Image credit techzim.co.zw Econet Advert. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Introduction, Purpose and importance of Advertising

Advertising

  • It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

  • It informs consumers about the following:
  • The prices of various goods […]
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Advertising agencies

By |2025-02-12T09:01:28+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit su.edu. Image credit su.edu. ZIMSEC O Level Commerce Notes: Advertising: Advertising agencies

  • Many business organisations hire outside advertising agencies.
  • Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
  • A lot of business organisations cannot afford to have their own full time advertising […]
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Radio Media

By |2025-02-12T09:02:53+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

 

Radio. Image credit sony.com Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]
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Television Media

By |2025-02-12T09:03:36+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

  • Produces both sound and vision
  • Provides wide (usually national) coverage
  • Advertising on colour Television is atractive and has greater impact on the audience.
  • Advertisements can be repeated.
  • Detailed information […]
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Newspaper media

By |2025-02-12T09:04:22+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

  • Advertisements can be paced in daily, weekly or monthly newspapers.
  • They provide wide coverage.
  • They can be passed on to others for readership.
  • Can be timed or placed in various […]
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Advertising Media:Magazines

By |2025-02-12T09:05:20+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Magazine stand. Image credit blogspot.com Magazine stand. Image credit blogspot.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines

Magazines

  • Advertisements in magazines may be:
  • In colour for greater impact.
  • Detailed.
  • Repeated if necessary.
  • Of high quality production.
  • Passed on to other readers
  • Made to cater for selected audiences.
  • The cost per each exposure is very low.
  • They provide a wide […]
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Advertising media: Trade Journals

By |2025-02-12T09:06:01+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

PC Gamer magazine. Image credit videogamerater.com PC Gamer magazine. Image credit videogamerater.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media: Trade Journals

Trade Journals

  • Are used to advertise specialised products for example computers, farming equipment etc.
  • Advertisements are usually in great detail and
  • may included technical details about the product.
  • My have colourful pictures for […]
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Advertising media: Posters

By |2025-02-12T09:06:34+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

ZIMSEC O Level Commerce Notes: Advertising: Advertising media: Posters

Posters

  • They give a vivid impression for the show, match or event.
  • Can be used to target potential consumers e.g. a music show in a certain suburb might be advertised by placing posters on walls and installations around that suburb.
  • May be used for captive audiences for example in halls, buses […]
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Advertising media: Flyers/Leaflets and Direct Mail

By |2025-02-12T09:07:25+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw ZIMSEC O Level Commerce notes: Advertising: Advertising media: Fliers/Leaflets

Leaflets

  • Are cheap and easy to produce.
  • Have low distribution costs
  • May not reach […]
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Other advertising media

By |2025-02-12T09:08:14+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

  • These cover window displays and other displays within the shops themselves.
  • Are aimed at customers who wlk in and out of the shop.
  • The displays are meant to encourage […]
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