February 2025

Advertising media: Posters

By |2025-02-12T09:06:34+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

ZIMSEC O Level Commerce Notes: Advertising: Advertising media: Posters

Posters

  • They give a vivid impression for the show, match or event.
  • Can be used to target potential consumers e.g. a music show in a certain suburb might be advertised by placing posters on walls and installations around that suburb.
  • May be used for captive audiences for example in halls, buses […]
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Advertising media: Flyers/Leaflets and Direct Mail

By |2025-02-12T09:07:25+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw ZIMSEC O Level Commerce notes: Advertising: Advertising media: Fliers/Leaflets

Leaflets

  • Are cheap and easy to produce.
  • Have low distribution costs
  • May not reach […]
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Other advertising media

By |2025-02-12T09:08:14+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

  • These cover window displays and other displays within the shops themselves.
  • Are aimed at customers who wlk in and out of the shop.
  • The displays are meant to encourage […]
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The influence of prepackaging and branding on advertising

By |2025-02-12T09:08:54+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Packaging. Image credit tablet-news.net Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

  • Branding goods makes them easier to identify.
  • Because goods are given names or trademarks that distinguish them from each other.
  • Branding makes goods attractive to consumers.
  • Goods basically advertise themselves […]
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Disadvantages of Advertising

By |2025-02-12T09:13:16+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

A cadbury Advertisement. Image credit jtresca.com A cadbury Advertisement. Image credit jtresca.com ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

  • It leads to overspending
  • It leads to impulse buying
  • It leads to higher prices if advertising campaign is unsuccessful.
  • Advertised goods may be harmful.
  • Some advertisements may be false, […]
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Code of advertising practice

By |2025-02-12T09:13:51+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

ethics-min Image credit gatech.edu ZIMSEC O Level Commerce Notes: Advertising: Code of advertising practice

Code of advertising practice

Its importance

  • It establishes basic standards of advertising.
  • It ensures that advertisements are:
  • legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors.
  • Ethical i.e. are they realistic and do they adhere […]
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Advertising techniques

By |2025-02-12T09:14:00+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Romantic Wine advertisement. Image credit forwallpaper.com Romantic Wine advertisement. Image credit forwallpaper.com ZIMSEC O Level Commerce Notes: Advertising: Techniques used in advertising

Techniques used in advertising

  • In order to make advertising more effective and appealing to consumers various techniques are employed including:
  • Ambition-This is when a successful person is sued to advertise the […]
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Introduction, Purpose and importance of Advertising

By |2025-02-12T08:56:16+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Econet Advert. Image credit techzim.co.zw Econet Advert. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Introduction, Purpose and importance of Advertising

Advertising

  • It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

  • It informs consumers about the following:
  • The prices of various goods […]
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Advertising agencies

By |2025-02-12T09:01:28+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit su.edu. Image credit su.edu. ZIMSEC O Level Commerce Notes: Advertising: Advertising agencies

  • Many business organisations hire outside advertising agencies.
  • Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
  • A lot of business organisations cannot afford to have their own full time advertising […]
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Radio Media

By |2025-02-12T09:02:53+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

 

Radio. Image credit sony.com Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]
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