A cadbury Advertisement. Image credit jtresca.com

A cadbury Advertisement. Image credit jtresca.com

ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

  • It leads to overspending
  • It leads to impulse buying
  • It leads to higher prices if advertising campaign is unsuccessful.
  • Advertised goods may be harmful.
  • Some advertisements may be false, unethical or misleading.
  • Advertisements interrupt programmes on TV and radio.

Disadvantages of advertising to the advertiser (producer)

  • Advertising is wasteful.
  • Advertising costs could be used for more useful things like improving the product itself, expanding the business etc.
  • If it is unsuccessful it becomes expensive.

To access more topics go to the Commerce Notes page

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