ZIMSEC O Level Commerce Notes: Retail Trade: Prepackaging

Packaging

  • refers to the practice of placing goods into containers by the manufacturers, retailers and wholesalers.

Advantages of pre-packing

  • goods become easier to display
  • some packaging protects goods against damage
  • prevents goods from deteriorating
  • reduces soiling of goods from constant consumer handling
  • allows branding and individual pricing of goods
  • facilitates self-service method of selling
  • enables manufacturers to write instructions and directions for use on the goods themselves
  • goods are easy to carry and handle.

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