Other advertising media

Window displays

• These cover window displays and other displays within the shops themselves.
• Are aimed at customers who wlk in and out of the shop.
• The displays are meant to encourage impulse buying.

Point of sale display

Goods at a POS

• Is usually made use of by supermarkets.
• Goods are displayed near the check-out point.
• Goods are displayed attractively at eye-level e.g. batteries, bubble-gums etc.
• This is meant to encourage impulse buying.

Illuminated or neon signs

Neon light. Image credit neonsignage.co.za

• These are:
• Usually used by banks, building societies and service stations,
• The lights flash and change colours intermittently to attract those passing/driving by.
• Provide wide coverage as they can be viewed by all those passing by especially at night.

To access more topics go to the Commerce Notes page.