The need for/importance of effective communication

• Communication is said to be effective when it is received and understood in the manner in which the sender intended
• Effective communication is essential to the achievement of the organisation’s goals
• Without communication it would be hard to define the organisation’s goals
• Communication allows businesses to define and communicate goals to employees
• It allows employees to communicate feedback to middle and top management with regards to progress made in achieving these goals
• It is an essential part of leading, directing and motivation
• Communication allows managers to effectively plan and disseminate goals for example making yearly budgets
• Effective communication is an integral part of the organizing function
• It helps with the coordination function which would be otherwise impossible
• Helps the business to recruit, screen, interview, induct, train and retrench employees
• Helps the business in market and marketing research
• Helps with the Research and Development process
• Is essential during the Value Engineering process
• Helps to market and sell its products
• Helps the business with its corporate social responsibility
• Helps the business mould and shape its public image
• It helps the business when contacting its suppliers
• Effective communication is so important a business’s ability to achieve its goals will be severely harmed if there is a breakdown in communication.
• Without communication business will cease to exist

To access more topics go to the O Level Business Notes page