Mail order firm

Mail order firm

• a large scale retail outlet found in the private sector
• located in the industrial area or outskirts of a town
• operates from a warehouse
• does not need expensive displays
• has low rental expenses
• advertises through catalogues or magazines
• employs part time agents
• sells a wide range of goods
• may sell through samples
• orders are sent and received through the Post Office
• sells goods on a cash on delivery (COD) basis
• shopping is done at home anytime
• goods may be returned if the customer is not satisfied
• incurs high costs of postage, packing and advertising.

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