ZIMSEC O Level Commerce Notes: Retail Trade: Setting up a retail outlet
Factors to consider when establishing a retail outlet
- adequate capital to start the business
- the demand for the goods to be sold
- good management skills
- accessibility to the retail outlet for example is it close to the road so people can easily reach it not in some back alleyway
- target group of customers to be attracted
- competition from other retail outlets
- legal requirements to be met e.g. trading licences and health inspections
- experience in the line of business
- nearness to suppliers and wholesalers, water and electricity
- whether to buy, rent or build buildings
- the development potential of the area in case of future expansion plans
- nearness to customers
- labour required
- advertising costs involved
- storage facilities for the goods
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