ZIMSEC O Level Commerce Notes: Advertising: Collective/Generic Advertising
Collective or Generic advertising
Is used by a number of producers in the same industry
They jointly advertise a product in general
They do not use brand names e.g. “ Brush your teeth with toothpaste after every meal.”
There is no competition among producers.
Groups of producers may form a Trade Association which finances the advertisements on behalf of its members.
This type of advertising is often used by professional associations whose code of conduct prohibit other forms of advertising for example Lawyers and Accountants are often prohibited from indulging in persuasive advertising.