July 2015

Differences between persuasive and informative advertising

By |2022-09-15T12:43:19+02:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit braningstrategyinsider.com

Image credit braningstrategyinsider.com ZIMSEC O Level Commerce Notes: Advertising: Differences between persuasive and informative advertising

As has already been noted there are a number of differences between persuasive advertising and informative advertising.

The table below provides a precise and comprehensive comparison of the two types of advertising and clearly […]

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Collective/Generic Advertising

By |2022-09-15T12:43:19+02:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

An ad by a dentist's association encouraging people to brush their teeth regulary. Image credit theunknownbutnothidden.com

An ad by a dentist’s association encouraging people to brush their teeth regulary. Image credit theunknownbutnothidden.com ZIMSEC O Level Commerce Notes: Advertising: Collective/Generic Advertising

Collective or Generic advertising

  • Is used by a number of producers in […]

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Persuasive Advertising

By |2022-09-15T12:43:20+02:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Persuasive Advertisement. Image credit McDonalds.

Persuasive Advertisement. Image credit McDonalds. ZIMSEC O Level Commerce Notes: Advertising: Persuasive Advertising

Persuasive/Competitive advertising

  • These are undertaken by individual businesses for the main purpose of promoting its own products using its brand names at the expense of other manufacturers producing similar products with different brand names.
  • Producers will […]

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Informative advertising

By |2022-09-15T12:43:20+02:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Informative advert. Image credit econet.co.zw

Informative advert. Image credit econet.co.zw ZIMSEC Commerce O Level Notes: Advertising: Informative advertising
  • This is a form of advertising that provides precise detail of goods and services.
  • It is especially used when launching new products, changes in prices and to tell where and how to buy the company’s […]

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