Advertising media: Trade Journals

Trade Journals

• Are used to advertise specialised products for example computers, farming equipment etc.
• Advertisements are usually in great detail and
• may included technical details about the product.
• My have colourful pictures for greater impact.
• They afford selective coverage.
• Advertisements can be repeated for greater impac.
• They provide a record of the advertisements.
• Advertisements lasts longer.
• Examples of Trade Journals include PCmagazine.

To access more topics go to the Commerce Notes page.