Advantages and Disadvantages of Secondary Research

• There are several disadvantages to secondary research otherwise known as desk research

Advantages of secondary market research

• It is inexpensive/cheap when compared with primary market research
• It avoids duplication of effort
• Information and data is readily available
• Allows the business to quickly and cheaply analyse and compare information form a variety of sources
• Can be used to establish trends
• There is a wider choice of data usually obtained using various methodologies

Disadvantages of secondary market research

• The information can be out of date and no longer applicable
• The specific information the business is looking for may missing or incomplete
• There is little control over quality
• Coverage may be inappropriate for the business’s purposes
• Research methodology may be unknown thus it can be difficult to draw conclusions
• Data may be difficult to interpret
• Competitors and rivals may also have access to the same data

To access more topics go to the O Level Business Notes