• Effective communication is crucial to the success of any organization.
  • Communication is a crucial aspect of any organization, and various communication methods can be used to facilitate the process.
  • These methods vary in their features, advantages, and disadvantages, and organizations need to choose the most appropriate one for their specific communication needs.
  • Understanding the different types of communication methods can help organizations make informed decisions and effectively communicate with stakeholders.
  • Popular methods of communication include

Verbal Communication Features:

  • Involves the use of spoken words.
  • Can be conducted face-to-face or over the phone.
  • Can be formal or informal.
  • Covers one-on-one conversations, interviews, meetings


  • Enables instant feedback and clarification.
  • Allows for the exchange of detailed and complex information.
  • Can help to establish personal relationships and build trust.


  • Can be easily misinterpreted or misunderstood.
  • Can be affected by factors such as tone of voice, language barriers, or distractions.
  • Can be difficult to document and record.

Written Communication Features:

  • Involves the use of written or printed words.
  • Can be formal or informal.
  • Can be conveyed through various mediums such as emails, letters, memos, or reports.


  • Provides a permanent record of communication.
  • Allows for more thoughtful and considered responses.
  • Can reach a wider audience and be easily disseminated.


  • Can be time-consuming and may require editing and proofreading.
  • May not allow for instant feedback or clarification.
  • Can be affected by factors such as formatting, language, or tone.

Non-Verbal Communication Features:

  • Involves the use of body language, facial expressions, and gestures.
  • Can be intentional or unintentional.
  • Can convey emotions, attitudes, and feelings.


  • Can enhance verbal communication and help to convey meaning.
  • Can provide insight into a person’s thoughts and feelings.
  • Can help to establish rapport and build relationships.


  • Can be easily misinterpreted or misunderstood.
  • May not be universal and can be affected by cultural differences.
  • Can be affected by factors such as context, environment, or distractions.

Electronic Communication Features:

  • Involves the use of electronic devices and software.
  • Can include emails, instant messaging, video conferencing, or social media.
  • Can be conducted in real-time or asynchronously.
  • For example when you send an email or chat using Zoom


  • Enables quick and easy communication.
  • Allows for collaboration across geographically dispersed teams.
  • Can be accessed from anywhere with an internet connection.


  • Can lead to information overload and distractions.
  • Can be affected by technical issues such as internet connectivity or software malfunctions.
  • Can be impersonal and lack the nuances of face-to-face communication.

Visual Communication

  • Visual communication is the process of exchanging ideas and information through visual aids, such as images, graphs, charts, and videos. It is an effective means of conveying complex information to a diverse audience.


  • Uses visual aids to convey information
  • Can include images, graphs, charts, and videos
  • Appeals to the audience’s visual senses
  • Can be used in both print and digital media


A company’s annual report that includes infographics and charts to represent the company’s financial performance.


  • Simplifies complex information and makes it easier to understand
  • Appeals to a diverse audience, including those who may not be proficient in reading or language skills
  • Provides a powerful tool for marketing and advertising
  • Enhances brand identity and recognition
  • Can be easily shared across multiple platforms and devices


  • Misinterpretation of the information due to the use of visuals that may be open to subjective interpretation
  • Limited ability to provide detailed information or explanation
  • Can be costly and time-consuming to create high-quality visual aids
  • Overuse of visuals can lead to information overload and may distract the audience from the main message.

Benefits/Advantages of using proper method:

  • Effective communication channels can improve productivity, innovation, and job performance.
  • Can enhance employee engagement, job satisfaction, and organizational commitment.
  • Can contribute to a positive workplace culture and a sense of purpose among employees.

Drawbacks/Disadvantages of no using proper method when communicating:

  • Poor communication channels can lead to misunderstandings, conflict, and decreased morale.
  • Ineffective communication channels can lead to wasted time, resources, and missed opportunities.
  • Communication channels can be influenced by individual factors such as personality, culture, and communication style.

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