Aims are the long-term goals of a business, while objectives are specific and measurable targets that must be achieved to attain the aim. Objectives act as a framework for a business to create further objectives and set a purpose for the business.

Importance of Business Objectives

  • Business objectives are important for a business in many ways:
  1. Provides Direction: Objectives help businesses to stay focused on the big picture and avoid distractions. They provide a sense of direction that helps to align the efforts of employees and departments towards achieving the aim.
  2. Improves Focus: Objectives help improve the focus of individual employees and departments, as they know what is expected of them, what they need to achieve, and how their efforts contribute to the overall success of the business.
  3. Framework for Decision Making: Objectives serve as a framework for decision-making. They guide business leaders in deciding what resources, strategies, and tactics to use to achieve the aim.
  4. Motivational Tool: Objectives can be used as a motivational tool to inspire employees to work towards a common goal. When employees understand the importance of their work, and how it contributes to the overall success of the business, they are more likely to be motivated and engaged.
  5. Performance Assessment: Objectives help to assess performance and progress. They provide a standard against which performance can be measured, and help identify areas where improvements are needed. Objectives also help identify training needs and areas where additional resources may be required.

Examples of Business Objectives

  1. Increase market share by 20% within the next two years.
  2. Reduce employee turnover rate by 50% in the next 12 months.
  3. Increase revenue by 10% in the next quarter.
  4. Launch a new product line within the next six months.
  5. Improve customer satisfaction rating by 15% in the next year.

Business Studies

Discover more comprehensive and exam-focused ZIMSEC Advanced Level Business Studies Notes.

Get more notes