ZIMSEC O Level Business Studies Notes: Written Communication
- Involves any type of message that involves the use of the written word
- It includes things like emails, reports, letters, instant messages (Whatsapp and Facebook)
Advantages
- Same message can be delivered to different receives with speed e.g. an email to thousands/millions of recipients
- Everyone can receive the same message at the same time (mass communication) e.g. newspaper
- Can deal with a large audience quickly
- The message can be circulated at the same time using various means e.g. emails, printed, posted on a website, send via instant message, on social media forums etc
- It can act as a back up to complicated verbal communication e.g. on an advanced Engineering topic or a multi-paced business merger
- There is a permanent record that can be kept for future reference
Disadvantages
- There is no guarantee that the recipient has understood the message
- Ambiguities cannot be explained
- There is delayed feedback
- It is impersonal
- Reduces the sender’s participation
- There is no room for non-verbal communication such as gestures and facial expressions etc.
To access more topics go to the O Level Business Notes page