Radio Media

Radio

• Provides sound
• Has a personal impact on people’s emotions
• Has a wide (usually national) coverage.
• Advertisements can be repeated and timed.
• The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal to the target audience e.g. men during football matches.
• The message is transmitted quickly.
• The advertisement can be made in different languages.
• It can be used to access the blind and those who are illiterate.

To access more topics go to the Commerce Notes page.