ZIMSEC O Level Business Studies Notes: Marketing: Sales Promotion

  • Refers to all forms of promotion other than  advertising or personal selling
  • Stimulation of sales achieved through contests,
  • demonstrations,
  • discounts,
  • exhibitions or trade shows,
  • games,
  • giveaways,
  • point-of-sale displays and merchandising,
  • special offers,
  • trial periods
  • and similar activities.
  • Sales promotions are normally employed in a supportive role together with other forms of promotion
  • The aim is to communicate with customers and in the process:
  • develop the product/brand’s image
  • enhancing promotional activities undertaken by distributors e.g. a shop selling Coke on discount
  • Aiding recognition of the product
  • Attracting attention to the product
  • Encouraging consumers to try the product
  • Increasing market share
  • Popular examples of promotional sales include:
  • DSTV/Multichoice allowing views to access channels from higher priced tiers with the hope that customers will upgrade once they get hooked to the programming
  • Selling loss leaders in supermarkets in order to attract attention and make profit on other items
  • Clearance sales
  • Discounts and deals in clothing stores such as Powersales
  • Trial periods for subscription based services such as Netflix

To access more topics go to the O Level Business Notes

- See latest Zimbabwe grocery prices -

Deals

SEE LATEST SUPERMARKET PRICES, SHOP FOR GROCERIES VIA WHATSAPP
SEE PRICES & NEWS
We publish the latest grocery prices from Zimbabwean supermarkets. We also deliver groceries online

Quick NetOne, Telecel, Africom, And Econet Airtime Recharge

If anything goes wrong, click here to enter your query.