ZIMSEC O Level Business Studies Notes: Market based organisational structure
- This is where the organisation’s divisions, operations, duties and positions are based markets, market segments, industry or customer types
- For example a large clothing store with different departmental heads based on customer sex (Male or Female)
- The organisation might first segment their market based on a variety of criteria (age, sex, demographics, income etc)
- A department is created for each segment/market
|Focus is on customer needs and wants||Complicates coordination|
|Develops expertise in handling their type of customer||Customers can overlap. Female partners may buy clothes for their male partners for example|
|Can encourage healthy competition among departments||Department units focus on their own goals instead of organisational goals|
To access more topics go to the O Level Business Notes page.
Quick NetOne, Telecel, Africom, And Econet Airtime Recharge
If anything goes wrong, click here to enter your query.