Introduction, Purpose and importance of Advertising

Advertising

• It is the act or practice of calling public attention to one’s product, service, need, etc.,

Purpose/Importance of advertising to consumers

• It informs consumers about the following:
• The prices of various goods and services.
• When new goods and services are available.
• About where to get goods and services.
• About how to use the goods and services.
• About changes in goods and services.
• About the variety of goods and services available.
• About any promotions and sales taking place.
• About the terms of delivery and payment.
• About job vacancies.
• About any events taking place.

Purpose/Importance of advertising to producers

• Attracts customers
• Increases sales.
• Maintains sales.
• Reminds customers about existing goods and services.
• Educates consumers on health and safety issues.
• Fights competition.
• Improves the company/business’s image.
• Can be used to counter bad publicity.

To access more topics go to the Commerce Notes page.