ZIMSEC O Level Commerce Notes: Retail Trade: Hypermarket
Hypermarket
- a large shop with a minimum selling space of 4500 square metres
- situated on the outskirts of town where:
- land is cheap and plentiful
- there are good communication links such as roads
- provides a car park
- sells foodstuffs and household goods
- sells gods at low prices( Small Profit Quick Returns or loss leaders)
- sells goods on cash and carry basis
- sells branded and pre-packaged goods
- all goods are individually priced
- goods sold are usually fresh
- provides bays or parcel counters
- may provide restaurants, banks, satellite shops, playing playing grounds and garages
- has large aisles
- has security measures e.g. mirrors and guards
- has off-peak shopping hours
- normally open during the holidays
- caters for the car owning public
- sells a variety of goods
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