Wholesale shop. Image credit stocktraque.com

Wholesale shop. Image credit stocktraque.com

ZIMSEC O Level Commerce Notes: Wholesale Trade: Functions of wholesalers: To producers and manufactures

To the producers/manufacturers

  • The wholesaler:
  • Collects orders from numerous retailers.
  • Provides manufacturers with market information on consumer want and competitor activities.
  • Stores finished products.
  • Clears manufacturer’s production lines thus allowing manufacturers and producers to concentrate on manufacturing and production.
  • Bears risks.
  • Advertises goods on behalf of manufacturers.
  • Provides a ready market for manufacturers.
  • Finances manufacturers by paying cash.
  • Blends, packages, grades , bleaches, dyes and brands goods.

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