ZIMSEC O Level Business Studies Notes: How managers can use Maslow’s theory of motivation
- Herzberg used questionnaires and interviews to ask professionals about factors that influence employee performance in the workplace
- His conclusion was that employee performance is affected how well workers performed their jobs:
- hygiene factors and
- motivators
- Hygiene factors:
- These are things that are likely to lead to job dissatisfaction
- Job satisfaction is a measure of how content an employee is with his/her job
- Job dissatisfaction is when an employee has negative feelings/view/is not content with their job
- Herzberg identified 5 main hygiene factors:
- Working conditions
- salary
- relationship with others (including the relationship between supervisors and subordinates
- company policy and administration
- supervision
- He recommended that management find an acceptable level for these hygiene factors and stick to it
- In other words management should benchmark these factors
- If they are not properly met hygiene factors lead to job dissatisfaction
- However even if they are met they will not lead to job satisfaction (motivation)
- Motivators:
- These are things that are likely to lead to job satisfaction
- Job satisfaction is a measure of how well content an employee is with their job
- When an employee has positive feelings and attitudes towards their job this is called job satisfaction
- The opposite of this is known as job dissatisfaction
- If a person’s motivators are met it is likely to lead to motivation
- Herzberg identified 5 factors which lead to motivation:
- Achievement
- Recognition
- Personal growth/development
- The work itself
- Promotion/Opportunity
- Herzberg recommended that managers should find ways to improve motivators
- So as to lead to motivation
- To motivate workers managers need to benchmark (standardise) hygiene works and maximise motivators
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