Disadvantages of Advertising

The disadvantages of advertising to consumers.

• It leads to overspending
• It leads to impulse buying
• It leads to higher prices if advertising campaign is unsuccessful.
• Advertised goods may be harmful.
• Some advertisements may be false, unethical or misleading.
• Advertisements interrupt programmes on TV and radio.

Disadvantages of advertising to the advertiser (producer)

• Advertising is wasteful.
• Advertising costs could be used for more useful things like improving the product itself, expanding the business etc.
• If it is unsuccessful it becomes expensive.

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