ZIMSEC O Level Commerce Notes: Advertising: Differences between persuasive and informative advertising

As has already been noted there are a number of differences between persuasive advertising and informative advertising.

The table below provides a precise and comprehensive comparison of the two types of advertising and clearly shows the differences between the two.

PersuasiveInformative
Only gives the good points about the productGives precise details of the goods as well as its dangers
Encourages customers to buy the advertiser's productInforms the public about prices, quality and where to buy the product etc
Uses trade marks or names
Used where producers provide similar productsUsed by the government to educate the public on health and safety issues and cosumer rights
Uses attractive devices e.g. colour and musicUsed to introduce new products
Aims to increase and maintain sales and profitUsed to notify the pulic about major events

To access more topics go to the Commerce Notes page.

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