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ZIMSEC O Level Commerce Notes: Advertising: Differences between persuasive and informative advertising
As has already been noted there are a number of differences between persuasive advertising and informative advertising.
The table below provides a precise and comprehensive comparison of the two types of advertising and clearly shows the differences between the two.
| Persuasive | Informative |
|---|---|
| Only gives the good points about the product | Gives precise details of the goods as well as its dangers |
| Encourages customers to buy the advertiser's product | Informs the public about prices, quality and where to buy the product etc |
| Uses trade marks or names | |
| Used where producers provide similar products | Used by the government to educate the public on health and safety issues and cosumer rights |
| Uses attractive devices e.g. colour and music | Used to introduce new products |
| Aims to increase and maintain sales and profit | Used to notify the pulic about major events |
To access more topics go to the Commerce Notes page.
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