Communication in Business: Circulars

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• Are also known as circular letters
• It is a written document that is addressed for circulation to a group of people
• It is usually formal and official
• They are also known as fliers
• Many companies use circulars to enforce dress codes and policies
• For this reason they are also referred to as office instructions
• They are also used to invite employees to meetings or luncheons
• Circulars can also be used as an advertising tool.
• Circular letters are circulated within the intended recipients hence their name

Advantages

• A written record can be kept
• They are a cost effective way of reaching the intended audience
• Have multiple uses
• They have call to actions which can be easily converted into sales or desired action
• Can be easily and quickly created
• Target a particular audience
• They are formal yet easy to understand

Disadvantages

• Are an outdated form of communication
• Requires the recipient to be literate
• Is inefficient compared to modern forms of communication such as Whatsapp groups, emails etc

To access more topics go to the O Level Business Notes page