ZIMSEC O Level Commerce Notes: Retail Trade :Branding
- is giving a distinguishing name label or mark to the product e.g. Colgate is the name of a certain brand of toothpaste made by Colgate
Advantages of Branding
- products look different and are easy to identify
- shopping becomes easier
- facilitates self-service
- advertising becomes easier
- easy to order goods by using their brand names
- consumers are assured of consistent quality
- manufacturers are assured of brand quality
- goods look attractive
To access more topics go to the Commerce Notes page.
Quick NetOne, Telecel, Africom, And Econet Airtime Recharge
If anything goes wrong, click here to enter your query.