The coke brand is one of the most popular brands in the world. Image credit etecetera.com

The coke brand is one of the most popular brands in the world. Image credit etecetera.com

ZIMSEC O Level Commerce Notes: Retail Trade :Branding

Branding

  • is giving a distinguishing name label or mark to the product e.g. Colgate is the name of a certain brand of toothpaste made by Colgate

Advantages of Branding

  • products look different and are easy to identify
  • shopping becomes easier
  • facilitates self-service
  • advertising becomes easier
  • easy to order goods by using their brand names
  • consumers are assured of consistent quality
  • manufacturers are assured of brand quality
  • goods look attractive

To access more topics go to the Commerce Notes page.

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