Econet Advert. Image credit

Econet Advert. Image credit

ZIMSEC O Level Commerce Notes: Aids to Trade: Advertising


  • Provides information on:
  • goods available.
  • Prices of goods
  • types of goods sold e.g. quality of goods.
  • Where to buy the goods.
  • Persuades customers to buy.
  • Launches new products.
  • Increases sales.
  • Increases profits.
  • Enables a trader to fight competition.
  • Reminds customers about existing goods and maintains sales.
  • Used to recruit employees.
  • Allows suppliers to be located.
  • Improves the company’s image.
  • Fights adverse publicity.
  • Can be placed on radio or television.

To access more topics go to the Commerce Notes page

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