Man handing out a flyer to a motorist at an intersection in Harare. Image credit Mrflyer.co.zw
ZIMSEC O Level Commerce notes: Advertising: Advertising media: Fliers/Leaflets
Leaflets
- Are cheap and easy to produce.
- Have low distribution costs
- May not reach the inded group
- Are easily destroyed or discarded.
Mail order and Direct Mail advertising.
- Is usually done by multiple shops, mail order firms or publishers of textbooks.
- Pictures of products and their relevant prices are sent to the customer.
- Direct mail advertisements are selective.
- Order forms may accompany the advertisements to allow interested customers to place their orders immediately.
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