Advertising Media

• Advertisements can be placed in any of the following media including:
• Radio
• TV
• Newspaper
• Magazines
• Fliers
• Posters
• Trade Journals

Factors to be considered when choosing the best advertising medium

• The size of the market i.e. the areas to be covered by the advertisement for example is it national or regional or local.
• The cost of advertising. TV and Radio advertisements are particularly expensive albeit more effective.
• The expected profit revenue i.e. the profit obtainable from the sale of the good/service must be able to cover the advertising costs and leave an acceptable level of profit.
• The effectiveness of the medium i.e TV has greater impact because there is sound and vision.
• The target group i.e whether the advertisement is meant to reach men, women or children.
• The nature of goods e.g. goods such as tissues are cheaper compared to high end jewellery. The latter can be advertised in expensive media.
• The urgency of the message if speed is required online and radio advertisements should be used.
• The accessibility of the market i.e whether the market has access to the media chosen.

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