Advertising agencies

• Many business organisations hire outside advertising agencies.
• Advertising agencies have specialised staff to help with all the neccessary advertising requirements that other businesses might have.
• A lot of business organisations cannot afford to have their own full time advertising agencies.
• Or they may lack experienced personnel to staff those departments.
• Such business can contract and hire out the advertising agencies.

Functions of advertising agencies.

• They carry out market research on consumer tastes and preferences.
• They create the advertisements for example they come up with the words, pictures, colours, music and advertising concept.
• They produce the advertisement using the formulated concept after the client approves the it.
• They book space and time for the advertisement in various media e.g. on TV or in a Newspaper.
• They place/flight the advertisement.
• They monitor the success of the advertisement.
• In the event of failure they analyse the failure of the advertisement and take any necessary corrective action.

To access more topics go to the Commerce Notes page.