Branding
The coke brand is one of the most popular brands in the world. Image credit etecetera.com ZIMSEC O Level Commerce Notes: Retail Trade :Branding
Branding
- is giving a distinguishing name label or mark to the product […]
February 2025
Pre-packaging
Image credit efroschheiser.blogse.nl ZIMSEC O Level Commerce Notes: Retail Trade: Prepackaging
Packaging
- refers to the practice of placing goods into containers by the manufacturers, retailers and wholesalers.
Advantages of pre-packing
- goods become easier to display
- some packaging protects goods against damage
- prevents goods from deteriorating
- reduces soiling of goods from constant consumer handling
- allows branding […]
Self-selection and Self-service
Buffet is an example of self-service. Image credit Media-Wiki ZIMSEC O Level Commerce Notes: Retail Trade: Self-selection and Self-service
Self-selection
- is a method of selling goods used in department stores and variety chain stores
- cash points are dotted throughout the store
- a customer pays for […]
Send a basket
Ecoshopper. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Retail Trade: Send a Basket.
Send a basket
- the service is offered by cash and carry wholesalers with many branches throughout the country
- used when a sender wants to purchase for someone located in in another area
- the service is provided […]
E-commerce
E commerce. Image credit techniasia.com ZIMSEC O Level Commerce Notes: Retail Trade: E-commerce
- It is a system of buying and selling goods and services electronically.
- The system operates through a computer connected to the internet or a television which has satellite connections. The products sold should […]
Vending machines, DIY products and Shopping Malls
A DIY Kit. Image credit 2020pv.co.uk ZIMSEC O Level Commerce Notes: Vending Machine, Do It Yourself products and Shopping Malls.
Vending machines
- These are machines, which are installed in buys areas.
- An example is an ATM (Automated Teller Machine).
- The machines may be hired or leased. They operate […]
Franchising
Nandos shop. Image credit lovealdershot.co.uk ZIMSEC O Level Commerce Notes: Retail Trade: Franchising
Franchising
- A franchise is an agreement in which a retailer (franchiser) gives the right to another trader (franchisee) to use the name of the business and to sell the franchiser’s products in a given […]