February 2025

Visual Communication

By |2025-02-12T09:16:46+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Visual Communication Image credit dmcmedicalgroup.com

ZIMSEC O Level Business Studies Notes: Visual Communication

  • is the expression of information and ideas using visual aids or aids
  • it includes body language and gestures
  • it may also include the use of  photographs, charts, graphs, and diagrams to enforce or demonstrate ideas or data.
  • The use […]
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Trade Unions and Businesses: Introduction

By |2025-02-12T09:10:09+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Trade Unions and Businesses: Introduction

  • these are organisations of employees who have come together for a common purpose
  • trade unions are formed by employees with a shared interest
  • The main function of trade unions is collective bargaining on behalf of employees
  • Collective bargaining refers to the process of negotiation between employers(management)
  • and […]
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Off the job training

By |2025-02-12T09:30:58+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: Training: Off the job training

  • This is when instruction and training are provided away or outside the work environment
  • There are a number of off the job training methods including:
  • Lessons and lectures-this is the traditional method of training that takes place in Universities, Colleges and schools
  • Case […]
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Promotion: Advertising

By |2025-02-12T09:08:20+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

  • To advertise is to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
  • Advertising involves the use of various media to relay promotion messages
  • It is non-personal and directed towards large  numbers of people (mass communication)
  • It uses media […]
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Supply and Demand (Market Forces)

By |2025-02-12T09:25:16+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Supply and Demand (Market Forces)

  • In a free market economy the forces of supply and demand determine the price at which a product is sold
  • These two forces: supply and demand are also known as market forces
  • They are used to determine the price at which customers are willing to purchase […]
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Business Studies: Profitability Ratios

By |2025-02-12T09:00:21+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis:Profitability Ratios

  • These measures indicate how well a business is performing in terms of its ability to generate profit
  • The ratios relate profits to sales and assets
  • There are three commonly used ratios:
  • Return on Capital Employed (ROCE)
  • Profit Margin and
  • Profit Markup

Return on Capital Employed

  • Is normally […]
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Business Studies: Cost Benefit Analysis

By |2025-02-12T09:35:20+02:00February 12th, 2025|Notes, O Level Business Studies Notes|

ZIMSEC O Level Business Studies Notes: Aiding and Influencing the Business: Cost Benefit Analysis

  • The major objectives of businesses is to provide services profitably and to survive
  • Traditionally profit has been the overriding goal of the owners of the business
  • But often the activities of businesses have an impact on the environment
  • Environment refers to the natural world around […]
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Sole Trader Businesses

By |2025-02-12T09:19:13+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes, Principles of Accounts Notes|

ZIMSEC O Level Business Studies Notes: Sole Trader Businesses

Characteristics/Features

  • It is a form of business where there is only one owner who manages and controls the business.
  • The owner of a business is also known as a proprietor and hence the business is also known as a sole proprietorship which means the business has one owner.
  • A sole proprietorship […]
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Upward, Downward, Horizontal Communication

By |2025-02-12T09:25:52+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Horizontal communication is between peers. Image credit life.wevorce.com

ZIMSEC O Level Business Studies Notes: Leadership: Upward, Downward, Horizontal Communication

  • When it comes to direction communication can be classified as horizontal, downward or upward
  • Downward communication follows the chain of command from the topmost levels to the subordinates
  • This can be used […]
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