January 2023

Marketing:Introduction

By |2022-09-15T12:34:00+02:00January 24th, 2023|Notes, O Level Biology Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction

  • Is the business/organisational function concerned with identifying, anticipating and satisfying consumer needs and wants at a profit
  • The marketing process involves market research to identify consumer needs and wants
  • Once these needs are identified the organisation then satisfied by creating/providing products at the best possible price thus attaining a profit
  • Marketing also […]
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Promotional Publicity

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotional Publicity

  • Is a type of promotion that relies mainly on press releases to the media
  • Although this often involves mass communication promotional publicity distinguishes itself from advertising in that the information is published for free
  • Thus this type of promotion that relies on public relations effect of a news story which […]
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Batch Production

By |2022-09-15T12:33:50+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Batch Production

  • Is a method of production where products are made in batches
  • The products are made in groups rather than individually as in job production or in a continuous stream as in flow production
  • Each batch is completed before starting the next group of products
  • For example a shoe maker can […]
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Business Studies: Budgets an introduction

By |2022-09-15T12:33:43+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis:Budgets an introduction

  • As pointed out in another topic one of the principal functions of management is planning
  • It involves creating predetermined courses of action (i.e. plans)
  • A budget is a plan of action for achieving quantified objectives
  • Budgets are plans of action expressed in quantitative(measurable) terms

    • […]

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Piece Rate

By |2022-09-15T12:37:39+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Piece Rate

  • This when a payment is made to a worker for each unit that the worker has produced
  • Workers wages depend on the quantity they have produced
  • It does not consider the time spent by workers in producing each unit
  • Piece rate system is the method of remunerating the workers according to […]
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Tall and Flat organisational structures

By |2022-09-15T12:37:30+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Tall vs Flat Organisational structures. Image credit Huffingtonpost.com Tall vs Flat Organisational structures. Image credit Huffingtonpost.com

ZIMSEC O Level Business Studies Notes: Tall and Flat organisational structures

  • Organisational structures can also, among other terms and ways, be described as either tall or flat
  • This is done by looking at the layers […]
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Employer’s responses to industrial action

By |2022-09-15T12:34:08+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Trade Unions: Employer’s responses to industrial actions

  • When negotiations between employers and employees fail, employees may engage in industrial action
  • Employers may counter these actions using various methods including:
    1. Dismissal of offending employees
    2. Manipulation and cooptation- i.e. buy off the leaders of the industrial action
    3. Lockout the strikers
    4. Strike breaking […]
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The Marketing Department

By |2022-09-15T12:34:00+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:The Marketing Department

  • Is responsible for executing and implementing the organisation’s marketing functions
  • It carries out functions such as:
    1. Marketing research:
      1. Identifying opportunities that lie in the market that the business might exploit
      2. Carrying out desk and field research
      3. Analyzing data gathered from marketing research and making decisions
    2. New product development in […]
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Marketing: Sales Promotion

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Sales Promotion

  • Refers to all forms of promotion other than  advertising or personal selling
  • Stimulation of sales achieved through contests,
  • demonstrations,
  • discounts,
  • exhibitions or trade shows,
  • games,
  • giveaways,
  • point-of-sale displays and merchandising,
  • special offers,
  • trial periods
  • and similar activities.
  • Sales promotions are normally employed in a supportive role together with other forms […]
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