January 2023

Benefits and drawbacks of advertising

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Benefits and drawbacks of advertising

  • Not all advertising is successful
  • In fact advertising does have its advantages and disadvantages

Advantages of advertising

  • It informs the customer
  • It is part of the competitive process and fights off the competition
  • It allows consumers/customers to make an informed choice
  • I can act as a guarantee of […]
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Job Production

By |2022-09-15T12:33:50+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Job Production

  • Production is the creation of goods and services
  • Job production is a production method when:
  • items are made individually
  • Each item is completed before the next one is started
  • Each item is unique
  • Usually the product is custom made to the customer’s specifications or requirements
  • Examples of items made […]
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Business Studies: Gearing ratios

By |2022-09-15T12:33:43+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis:Gearing ratios

  • Gearing refers to the extent to which a business’s assets are financed using debt capital versus equity capital
  • Remember the balance sheet equation:
  • Assets = Capital (Equity) + Liabilities (Debt)
  • What this means is that all assets are purchased using either equity or debt finance
  • Equity […]
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AS A Level Business: Introduction To Shares

By |2022-09-15T12:29:47+02:00January 24th, 2023|Cambridge AS A Level Business Studies, Notes, ZIMSEC A Level Business Studies, ZIMSEC Business Enterprise Skills|

Cambridge AS A Level Business Studies/ ZIMSEC Advanced Level Business Studies/ Business Enterprise Skills Notes: Types of businesses: Introduction To Shares

  • It has already been said that the capital of limited liability companies is divided into units
  • These units are known as shares
  • Investors in these companies are known as shareholders i.e. they own/hold shares […]
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Delegation

By |2022-09-15T12:37:30+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Delegation. Image credit blackenterprise.com Delegation. Image credit blackenterprise.com

ZIMSEC O Level Business Studies Notes: Delegation

  • Delegation-is the transfer of authority and responsibility by a superior/manager to a subordinate
  • to carry out specific function,duties and tasks
  • The delegator remains accountable for the outcome of the delegated work
  • Delegation results in decentralisation

[…]

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Types of Industrial Action

By |2022-09-15T12:34:08+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Trade Unions: Types of Industrial Action

  • If and when there is a failure in negotiations and conflict resolution employees may resort to industrial action
  • Industrial action refers to steps that employees can take to force management to accept their demands
  • There are various types of industrial action:
  • Withdrawal of cooperation

    • […]

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Marketing:Introduction

By |2022-09-15T12:34:00+02:00January 24th, 2023|Notes, O Level Biology Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction

  • Is the business/organisational function concerned with identifying, anticipating and satisfying consumer needs and wants at a profit
  • The marketing process involves market research to identify consumer needs and wants
  • Once these needs are identified the organisation then satisfied by creating/providing products at the best possible price thus attaining a profit
  • Marketing also […]
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Promotional Publicity

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotional Publicity

  • Is a type of promotion that relies mainly on press releases to the media
  • Although this often involves mass communication promotional publicity distinguishes itself from advertising in that the information is published for free
  • Thus this type of promotion that relies on public relations effect of a news story which […]
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