February 2025

Radio Media

By |2025-02-12T09:02:53+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

 

Radio. Image credit sony.com Radio. Image credit sony.com ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal […]
Read More
Comments Off on Radio Media

Television Media

By |2025-02-12T09:03:36+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

TV is an example of advertising media. Image credit zopper.com TV is an example of advertising media. Image credit zopper.com ZIMSEC O Level Commerce notes: Advertising: Television

  • Produces both sound and vision
  • Provides wide (usually national) coverage
  • Advertising on colour Television is atractive and has greater impact on the audience.
  • Advertisements can be repeated.
  • Detailed information […]
Read More
Comments Off on Television Media

Newspaper media

By |2025-02-12T09:04:22+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

A newspaper vendor in Harare. Image credit techzim.co.zw A newspaper vendor in Harare. Image credit techzim.co.zw ZIMSEC O Level Commerce Notes: Advertising: Newspaper media

Newspaper

  • Advertisements can be paced in daily, weekly or monthly newspapers.
  • They provide wide coverage.
  • They can be passed on to others for readership.
  • Can be timed or placed in various […]
Read More
Comments Off on Newspaper media

Advertising Media:Magazines

By |2025-02-12T09:05:20+02:00February 12th, 2025|Notes, O Level Commerce Notes, Ordinary Level Notes|

Magazine stand. Image credit blogspot.com Magazine stand. Image credit blogspot.com ZIMSEC O Level Commerce Notes: Advertising: Advertising Media:Magazines

Magazines

  • Advertisements in magazines may be:
  • In colour for greater impact.
  • Detailed.
  • Repeated if necessary.
  • Of high quality production.
  • Passed on to other readers
  • Made to cater for selected audiences.
  • The cost per each exposure is very low.
  • They provide a wide […]
Read More
Comments Off on Advertising Media:Magazines
Toggle Sliding Bar Area
Go to Top