January 2023

Other advertising media

By |2022-09-15T12:43:14+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Goods on display. Image credit retaildesignblog.net Goods on a window display. Image credit retaildesignblog.net ZIMSEC O Level Commerce Notes: Advertising: Other advertising media

Window displays

  • These cover window displays and other displays within the shops themselves.
  • Are aimed at customers who wlk in and out of the shop.
  • The displays are meant to encourage […]
Read More
Comments Off on Other advertising media

The influence of prepackaging and branding on advertising

By |2022-09-15T12:43:14+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Packaging. Image credit tablet-news.net Packaging. Image credit tablet-news.net ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

  • Branding goods makes them easier to identify.
  • Because goods are given names or trademarks that distinguish them from each other.
  • Branding makes goods attractive to consumers.
  • Goods basically advertise themselves […]
Read More
Comments Off on The influence of prepackaging and branding on advertising

Disadvantages of Advertising

By |2022-09-15T12:43:13+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

A cadbury Advertisement. Image credit jtresca.com A cadbury Advertisement. Image credit jtresca.com ZIMSEC O Level Commerce Notes: Advertising: Disadvantages of Advertising

The disadvantages of advertising to consumers.

  • It leads to overspending
  • It leads to impulse buying
  • It leads to higher prices if advertising campaign is unsuccessful.
  • Advertised goods may be harmful.
  • Some advertisements may be false, […]
Read More
Comments Off on Disadvantages of Advertising
Toggle Sliding Bar Area
Go to Top